B2b marketing trends 2011 survey

b2b marketing trends 2011 survey

But, there are a number of tactics that are seeing an increased adoption rate: Blogs (27 increase white papers (19 increase videos (27 increase).
The least employed goal for content marketing is lead management/nurturing, as was the case in sonic generations fan game v14 the previous year's survey.MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing.NEW version OF this research NOW available: B2B Content Marketing 2015: Benchmarks, Budgets and TrendsNorth America.Facebook: 30 increase, content marketers are becoming more effective.On average, 60 of respondents indicate that they plan to increase their content marketing budgets over the next 12 months.While in-person events and webinars are still seen as the most effective tactics, on average, the following ranked notably higher in perceived effectiveness compared to our last report: Blogs: 45 increase, case studies: 32 increase, videos: 36 increase.Take stock of your current content, and map it to your audience car mission games pc needs.It's up to you to provide valuable content to help buyers make informed purchase decisionsand to help your company earn new sales.By making marketing plans for 2011 with these trends in mind, you will put your company in a position to gain advantage.It was no surprise to us that content marketing remains a top priority for marketers in 2012.As was the case last year, those marketers spend more and are more strategic in their approach: The "best in class" allocate 31 of their budget to content marketing, compared with 18 for those not describing themselves as effective content marketers.Usage and Effectiveness, just as last year, 9 out of 10 B2B marketers are using content marketing to grow their businesses, relying on eight content marketing tactics, on average, to achieve their marketing goals.For more findings, including more charts and tables, download a free copy of ".